Broadcast vs UGC vs Creators at Your Venue
Use Broadcast When You Already Have the Content
Broadcast campaigns ask creators to post media supplied by your brand. Use this for finished announcements, product shots, or campaign assets that should stay tightly controlled.
Use UGC When Creators Should Make the Content
UGC campaigns ask creators to make original content from your instructions. This is best for testimonials, product explainers, demos, and creative interpretations.
Use Creators at Your Venue for Location-Based Experiences
This campaign type asks creators to visit your location and create content from the experience. Your brand location must be current before launch so creators understand where the work happens.
Account for Package or Access Requirements
If creators need products, food, access, samples, or materials, mark the campaign as package-dependent. The brand is responsible for making reasonable materials available; platform fees do not include courier booking, travel reimbursement, or fulfillment management.
- Choose Creators at Your Venue only when the physical location is central to the content
- Keep your brand profile location current before launching location-based work
- State package, access, and material expectations clearly in the campaign brief
- Use Broadcast for finished assets and UGC for creator-led production
- Using UGC when creators actually need to visit a location
- Forgetting to mention products, food, samples, or access requirements
- Assuming platform campaign fees include fulfillment, courier, or travel costs
Frequently Asked Questions
No. It sets clearer expectations in the invite so creators understand the location-based requirement before they accept.
The brand is responsible for reasonable on-site products, food, access, or materials needed to complete the campaign.